If you are interested in learning more about marketing automation and how it may benefit your company, you won’t want to miss this complimentary, 90-minute breakfast briefing designed specifically for senior executives at companies that sell products or services to other companies. Recent accolades for presenter Mac McIntosh include being selected as one of the Sales Lead Management Association’s “Top 20 influential people in sales lead management,” and BtoB magazine’s “Top 100 in B2B Marketing”.

Date: June 29th

Time: 8:30 am to 10:00 am

Location:  Waltham, MA

Please note: Attendance is strictly limited to a small group of senior corporate, marketing and sales executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently boost sales.

Here’s why you should attend

     Generating sales-ready leads is “easy.” All you have to do is get the right message to the right person at the right time. And only do what works. These are two simple strategies, but the details of consistently executing them are a significant challenge for most B2B organizations.

     That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way.  (Your sales team and your  CFO will love marketing automation!)

    This executive breakfast briefing may be your best opportunity to quickly get up to speed about marketing automation—while having breakfast and discussions on the topic with a select group of your peers.

     By attending this complimentary breakfast briefing, you’ll hear how many companies similar to yours are finding that marketing automation allows them to do more with less when it comes to their new business development. You’ll learn how they are able to

• put their companies’ prospecting programs on auto-pilot;
• reach and nurture more prospective customers;
• generate more qualified leads;
• close more sales;
• lower their cost of sales; and
• increase their ROI

     The briefing will be led by an expert on improving B2B new business development programs by using marketing to drive more leads and sales, M. H. (Mac) McIntosh. In addition Adam Needles, director of field marketing for Silverpop will overview how his company uses its marketing automation system to drive more leads and sales for less.

This breakfast briefing was developed specifically for busy executives like you

     You can attend this free, 90-minute breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work.

Date:          June 29th

Time:          8:30 am to 10:00 am

Location:   Regus

                1050 Winter Street Ste 1000

                Waltham, MA 02451

The agenda:

8:30am:  Registration and Breakfast

8:45am:  What B2B marketing automation is all about,

              and why you should care

9:40am:  Group discussion

10:00am: Briefing concludes

Additional ways to register:

 By Phone:  1-800-366-1877 x1622

By email:  mcintosh@acquireb2b.com (Please be sure to mention the June 29th briefing and include your name, title, company URL and phone number)

Please reserve your seat today, as attendance is strictly limited. 

Your complimentary attendance at this executive breakfast briefing about marketing automation is made possible by these generous sponsors:

AcquireB2B – Helping you drive more leads and sales with Marketing Automation

Silverpop – An on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2B and B2C marketers.

B2B Contact -  Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.